Today, I am being really vulnerable, my friends!
I mean, totally transparent! YIKES!
Okay, well, we all start somewhere, right? By now, you may have heard, my path to blogging as a career began with a post about—wait for it—chinchillas!
I still smile thinking about it because while I loved writing it, I made quite a few mistakes I didn’t realize at the time.
Although a bit painful, looking back is a great reminder that every blogger has room to grow! But the truth is, you can avoid a lot of these pitfalls if you know what to look for right from the start.
That’s precisely why I’m here to help you today. Learning how to structure your posts properly can make a huge difference in their readability and how your posts are received. In fact, it can be the key to engaging your readers, keeping them on your page, and even improving your SEO.
So, let’s discuss how to get it right the first time and how you can avoid the mistakes I made.
My Chinchilla Blog: A Case Study in Early Blogging Mistakes
Listen, I’m still proud of the content in this first paid blog post. The information was there, and the passion for pleasing my chinchilla-loving client was real!
But here’s the thing: passion alone isn’t enough to hold your readers’ attention.
That blog post had several formatting issues that made it hard to follow, hard for Google to index, and, honestly, didn’t do the content justice.
Some of the key mistakes I made back then were:
- Forgetting to use proper headers: I didn’t structure the post with clear H1, H2, or H3 headings, which made it hard for readers (and Google) to understand the flow of the information.
- Missing internal links: Not connecting my post to other relevant content meant missing out on opportunities to keep readers engaged on my site.
Those are just two examples. The bottom line is that even great content can fail without the right structure.
Wanna see my edits up close? Okay! Just click here to download a copy!
Why Blog Structure Matters More Than You Think
When your blog post is structured correctly, a few things happen:
- Readers stay engaged longer: People don’t just read blogs—they skim, scan, and pick out key pieces of information. If your post isn’t organized with clear headers, lists, or easy-to-read sections, you risk losing them halfway through.
- You look more professional: A well-structured blog looks polished, organized, and thoughtful. It shows that you care about the reader’s experience, which builds trust.
- It’s better for SEO: Google loves well-organized and easy-to-crawl content. Proper headings, adding internal links, and breaking up your content can contribute to better search engine rankings.
How The Blogger’s Secret Formula Can Help You Avoid These Mistakes
Here’s where it gets even better. You don’t have to spend months or years learning these lessons the hard way like I did. With The Blogger’s Secret Formula course, I walk you through everything you need to know to create well-structured, engaging blog posts from the start.
By the end of the course, you’ll know how to write a great blog and understand the structure that makes it shine. This is exactly what I wish I had when I wrote that chinchilla post years ago!
Don’t Make the Same Mistakes I Did—Get It Right the First Time
I’m not ashamed of the mistakes I made in my early blogging days—in fact, I’m proud of them because they taught me so much.
But here’s the thing: I don’t want you to have to make the same mistakes.
Whether you’ve already started blogging or are just thinking about it, learning the proper structure saves you tons of time and frustration. Instead of editing and re-editing posts after they’re published, you’ll have the confidence that your posts are set up for success from the very beginning.
So, if you’re ready to avoid the same mistakes I made, I invite you to check out The Blogger’s Secret Formula course. Trust me, it’s a game-changer!
Click here to check out the course and start writing blog posts that captivate, engage, and convert.
Sprinkle it with sunshine,
Sunni ☀️
