E-A-T

How to Build Google’s Trust (and Your Readers’ Too!) for beginner bloggers

Sunni, what’s E-A-T

A reader asked, so I grabbed my laptop and wrote this for you! Read It Here

Let’s Talk About It

Where It Came From

E = Expertise

A = Authoritativeness

T = Trustworthiness

Why It Matters...

1. Write about what you’ve lived. 2. Link to trusted sources. 3. Be authentic and consistent.

pro tip

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Join us here

The Blogger's Secret Formula

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1)","fill":"both"}] [{"selector":"#anim-3cf535d7-0977-45d8-8615-706ce572fb78","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f2890375-94c5-4b1d-b034-d90aecaa26ed","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07517b71-73f3-463a-a6ca-1ab7dfe90368","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7bc5d66-a4d0-400c-9f0b-0d8239c63e30","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1254ae82-1c6e-4244-aff6-2a76017f9bc3","keyframes":{"transform":["translate3d(-257.50001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2c7b9ff-99c8-4482-a9c9-1c74598b99cc","keyframes":{"opacity":[0,1]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-922c52b2-b78c-4e88-a0d5-a4acec86a0a9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-229fc0bb-ae5c-4c97-b0bb-ca2878f39459","keyframes":{"transform":["translate3d(-318.85248%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bf37060-ae09-4d99-beba-c54921c72eb3","keyframes":{"opacity":[0,1]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c04e4ef-98a2-4f7d-8164-adf31b6651fb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d5e50eb3-13c2-4a25-aede-c9a244926618","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16b97b7b-d4f6-4807-a9ba-0fb479be6a0b","keyframes":{"opacity":[0,1]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0107aa53-e34a-4863-a8e3-774bd280dc0e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b6851e9e-08bf-4ac5-b6e6-9a8db2a55779","keyframes":{"transform":["translate3d(-310.23625%, 0px, 0)","translate3d(0px, 0px, 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[{"selector":"#anim-12ef3ed2-d110-4563-992f-4f34f2536486","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":700,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-571492fb-bebf-403e-8547-c32404756adb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-18674a42-ccb3-4732-857d-4faa87526c6f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

The Art of People Watching

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E-A-T

Sunni, what’s E-A-T

"

?

Let’s Talk About It

Expertise, Authoritativeness, and Trustworthiness.

It’s how Google and your readers decide who to trust online.

Where It Came From

E-A-T isn’t new — it was coined by Google in 2014

in their Search Quality Rater Guidelines.

E = Expertise

You don’t need a degree to be an expert. You just need to share what you know and live. Your story matters more than credentials.

A = Authoritativeness

Authority is earned over time through consistency. Post regularly, cite credible sources, and collaborate with others in your niche.

T = Trustworthiness

Be transparent. Add your name, photo, and story to your site. People trust people, not faceless pages.

Why It Matters...

E-A-T helps you rank higher, build loyal readers, and create content that stands out.

1. Write about what you’ve lived. 2. Link to trusted sources. 3. Be authentic and consistent.

how to build it today...

pro tip

Sunni's Pro Tip

“You don’t have to act like an expert. Just share your journey and let your heart shine. Authenticity builds trust faster than perfection ever will.”

Ready to learn more

"

?

And then read the follow-up post here: .. And then read the follow up post here: 👉 From Zero to First 100 Readers

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The Blogger's Secret Formula

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