Here Are the Most Popular Types of Blogs in 2025
Welcome, my friend, to the 2025 edition of the most popular blog types. And as if this is not the understatement of the day, blogging in 2025 looks a little different from what it did just a year ago. While the core five styles of blogs are still thriving, shifts in technology, audience habits, and even the way people search online have shaped the blogging world in exciting new ways. AI tools are helping writers brainstorm faster, but readers crave authentic voices more than ever. Short-form video is blending with blogs to create stronger multi-channel storytelling, and communities around niche blogs are growing at record speed. Therefore, if you’ve ever wondered where to start or if you’re curious what’s working right now, this guide will walk you through the most popular types of blogs and why they’re still worth your time in 2025.
5 Main Styles of Blogs
“There are over 600 million blogs in the world today, out of over 1.9 billion websites.”
With that, it’s safe to say that blogging is a massive industry with a vast variety of content.
Fortunately, each type of blog offers a unique way to connect with an audience. There, you can share valuable information and achieve specific goals, whether personal growth, professional development, or business success.
So, if you’re aiming to start your own blog or just curious about different types, here’s a quick rundown of the five main blog styles you might encounter.
1 | Personal Blogs
Personal blogs are all about sharing your experiences and stories. It gives you a window into someone’s daily life and personal journey. And this category is super broad! You might read about someone’s travel experiences, personal style, or daily life adventures. Of course, personal bloggers often share their stories, thoughts, and reflections, making it a great way to connect with readers on a deeper level.
Subtopics include the following (and so much more!):
- Personal Growth: Insights into personal development and life lessons.
- Daily Lives: Chronicles of day-to-day activities and reflections.
- Lifestyle: Experiences related to fashion, beauty products, or home decor.
- Personal Finance: Tips on managing money or achieving financial independence.
- Mental Health: Personal stories and advice on mental well-being.
2 | Niche Blogs
This is where things get really specific. A niche blog focuses on a topic and caters to a target audience interested in that subject. These blogs are great for sharing everything you know about something unique within a particular niche. For example, you might find blogs dedicated to fashion, food, or technology.
Here are just a few examples of subcategories of niche blogs:
- Fashion Blogs: Latest trends, personal style, and beauty product reviews.
- Food Bloggers: Recipes, cooking tips, and food photography.
- Travel Tips: Destination guides, travel experiences, and packing advice.
- Technology Blogs: Reviews of the latest gadgets, software updates, and tech trends.
- Home Decor: DIY projects, interior design tips, and home improvement advice.
3 | Affiliate Blogs
One of the most common blog styles is affiliate blogs, which are crafted to promote products or services through affiliate marketing. Bloggers use affiliate links to earn commissions when readers purchase through those links. This type of blog is a great way to combine content creation with monetization.
So, what does an affiliate blog look like?:
- Product Reviews: In-depth reviews and recommendations of various products.
- Beauty Products: Recommendations and reviews of the latest beauty products.
- Fashion: Outfit ideas and fashion hauls with affiliate links to purchase items.
- Tech Gadgets: Reviews and recommendations of the newest tech innovations.
4 | Personal Brand Blogs
This one is almost a mix of affiliate blogs and personal blogs. Personal brand blogs are designed to establish and enhance the blogger’s personal brand. This type of blog is an excellent opportunity for bloggers and professionals to share their expertise and build credibility.
Below are a few examples of personal brand blogs:
- Professional Development: Advice on career growth and industry insights.
- Digital Marketing: Tips and best practices for online marketing and content creation.
- Guest Bloggers: Posts by other experts to offer diverse perspectives.
- Personal Experiences: Stories that reflect the blogger’s unique perspective and expertise.
5 | Business Blogs
Business blogs are an essential part of corporate blogging strategies. They aim to engage potential clients, enhance the company’s online presence, and provide valuable information related to the business. This type of blog can cover a wide range of topics relevant to the business’s niche.
Business blogs may include:
- Industry Insights: Latest news and trends affecting the business sector.
- Product Updates: Information on new products or services and company announcements.
- Marketing Blog: Strategies and tips for effective marketing and digital presence.
- Corporate Culture: Stories about the company’s work environment and employee experiences.
Updated for 2025:What’s Trending Now?
In 2025, the most popular blog types are showing a clear shift toward community-driven and problem-solving content. Readers want practical, trustworthy advice that feels personal, not generic. Among the most in-demand blog types right now are:
- AI & Tech Simplified Blogs – People are searching for easy-to-understand explanations of AI, automation, and new technology, especially how they impact work and life.
- Sustainable Living & Green Blogs – With eco-consciousness on the rise, blogs that provide realistic tips for living sustainably (on a budget) are pulling in loyal readers.
- Micro-Niche Lifestyle Blogs – Instead of broad lifestyle blogs, many creators are succeeding by going deep into one lane—like minimal parenting, remote work wellness, or budget travel for families.
- Health & Mental Wellness Blogs – While fitness and nutrition are still popular, blogs focused on stress relief, mindfulness, and balanced living have taken center stage.
- Interactive Blogs with Multi-Format Content – Blogs that mix traditional posts with video, infographics, or podcasts are standing out in 2025 as readers want more ways to engage with content.
The 2025 takeaway? The best-performing blogs this year are those that lean into authenticity, serve a clear audience, and aren’t afraid to get creative with how content is shared. And that is great news for all my creator friends out there.
15 Additional Popular Types of Blogs
There are blogs about everything under the sun, but a few rule the industry. Let’s change direction a bit and run through the 15 most popular types of blogs! Each one offers something unique, and there’s definitely a blog out there for everyone.
Ready? Let’s go!
1 | Food Blogs
If you’re a foodie or just love delicious recipes, food blogs are your go-to. Expect drool-worthy photos and step-by-step recipes that make you want to try everything from gourmet dishes to simple weeknight dinners.
For food blogs, check out Smitten Kitchen by Deb Perelman. Her blog features approachable, delicious recipes with a personal touch, making it a favorite for home cooks seeking gourmet meal ideas.
2 | Health and Fitness Blogs
Get your sweat on with health and fitness blogs. They’re packed with workout routines, diet tips, and motivational stories to help you stay in shape and feel fabulous.
If you’re into health and fitness, visit MyFitnessPal Blog. It offers practical advice on nutrition and exercise, leveraging the MyFitnessPal app to help you stay on track with your health goals.
3 | Lifestyle Blogs
Lifestyle blogs are like a magazine for your life. From daily routines to personal style, they cover everything you need to live your best life, often with a sprinkle of personal anecdotes and advice.
For a mix of lifestyle content, The Everygirl is a fantastic choice. It covers everything from career tips and personal development to home decor and wellness, providing a well-rounded approach to living your best life.
4 | Travel Blogs
Dreaming of your next adventure? Travel blogs take you on a journey around the world with vivid stories, travel tips, and stunning photos. Perfect for armchair travelers and globe-trotters alike.
Are you dreaming of exploring new destinations? Nomadic Matt is your go-to for budget travel advice, destination guides, and practical tips for traveling the world affordably.
5 | DIY Blogs
Get crafty with DIY blogs. If you’re into home projects or handmade gifts, these blogs are full of step-by-step guides to make your creative dreams a reality.
If you love getting hands-on, A Beautiful Mess is perfect for DIY enthusiasts. It offers a variety of craft projects, home decor ideas, and step-by-step tutorials to fuel your creative side.
6 | Business Blogs
For entrepreneurs and business-minded folks, business blogs offer insights, tips, and strategies to help you grow and succeed in the corporate world.
For plenty of business insights, Harvard Business Review provides in-depth articles on management, strategy, and industry trends. It’s a valuable resource for professionals seeking to stay ahead in the business world.
7 | Parenting and Family Blogs
Parenting blogs share tips, tricks, and heartfelt stories about raising kids and balancing family life, from newborn advice to teenage troubles. (And they are really fun to read, as well.)
For parenting and family advice, The Mommy Spot is a great read. It features practical tips and heartfelt stories about raising children and managing family life.
8 | Finance Blogs
Get your money matters sorted out and on track with finance blogs. They provide practical advice on budgeting, investing, and saving to help you achieve financial independence and security.
If you’re looking for top-notch finance tips, The Penny Hoarder offers practical advice on budgeting, saving, and achieving financial independence, making it a valuable resource for managing your money.
9 | Sports Blogs
For the sports enthusiasts, sports blogs offer game analysis, player stats, and news on your favorite teams. It’s your ultimate play-by-play on the world of sports.
Sports enthusiasts should check out Bleacher Report. It provides comprehensive coverage of sports news, game analysis, and player stats, keeping fans updated on their favorite teams and athletes.
10 | Fashion and Beauty Blogs
Stay on trend with fashion and beauty blogs. They’re bursting with style tips, makeup tutorials, and the latest trends to keep your wardrobe and beauty routine fresh.
For fashion and beauty, The Sartorialist by Scott Schuman is a must-visit. It captures street style from around the world, showcasing unique fashion trends and personal style with stunning photography.
11 | Interior Design Blogs
Transform your space with interior design blogs. They’re chock-full of decorating ideas, DIY projects, and expert advice to help you create a stylish and cozy home.
If interior design is your passion, Apartment Therapy offers a wealth of ideas for home decor, DIY projects, and stylish living solutions, helping you create beautiful and functional spaces.
12 | Gamer Blogs
Gamers, rejoice! Gamer blogs dive into the latest video games, reviews, and strategies. They’re your ultimate guide to the gaming world, whether you’re a casual player or a hardcore fan.
As for gaming, Kotaku provides news, reviews, and insights on the latest video games and gaming culture, appealing to casual and dedicated gamers.
13 | Pet Blogs
If you’re a pet lover, pet blogs are your go-to for everything furry, feathered, or scaly. Find tips on pet care, training advice, and heartwarming stories about your favorite animal companions.
Pet lovers will appreciate The Dogington Post. (I just love that name.) It covers everything related to dog care, from training tips to health advice, making it a valuable resource for dog owners.
14 | Gardening Blogs
Green thumbs will love gardening blogs. They offer tips on growing plants, landscaping ideas, and advice on creating your own lush, blooming paradise.
So, if you enjoy gardening like I do, Gardenista is a great resource for gardening tips, design inspiration, and ideas to create beautiful outdoor spaces.
15 | News Blogs
Stay informed with news blogs. They provide updates on current events, analysis, and commentary on the latest happenings around the world.
Finally, for current events and news, The Huffington Post delivers a broad range of articles on politics, culture, and opinion, keeping readers informed on the latest happenings around the world.
The Benefits of All These Blogs and More
Behind many of the blogs you see, whether they’re about fashion, food, or fitness, there’s often a business with a mission. They might be selling a product, offering a service, or building a brand.
But here’s the kicker: they all rely on blogs to make it happen. Why? Blogs are incredibly powerful tools that can really boost a business.
Here is my quick rundown of the main benefits of blogging for small businesses and brands.
Increased Website Traffic:
Imagine your blog is like a magnet for new visitors. Regularly publishing quality content can draw more people to your site. In fact, businesses that blog see a whopping 55% increase in website visitors compared to those that don’t. More visitors mean more potential customers, and that’s a win-win for any business.
Improved SEO:
Here’s another great perk: blogging can seriously boost your search engine rankings. Search engines like Google start noticing when you consistently create valuable, keyword-rich content. Businesses with blogs get about 434% more indexed pages and 97% more indexed links, which means better visibility in search results. Basically, your blog helps your business get found online!
Customer Engagement and Trust:
Blogging helps build trust with potential customers. 70% of consumers prefer getting to know a company via articles rather than ads.
Blogs are also fantastic for building relationships. By sharing insightful content, businesses can engage with their audience more deeply. It’s a way to connect with readers, address their needs, and showcase your expertise. This not only drives customer engagement but also fosters trust. Customers are more likely to return and even make a purchase if they see you as a trusted source of valuable information.
Thought Leadership and Brand Authority:
Want to establish yourself as an expert in your field? Blogging is a great way to position your business as a thought leader. You build your brand’s authority and credibility by providing insightful, high-quality content on industry-related topics. It’s a powerful tool for demonstrating your knowledge and leadership in your niche.
Cost-Effectiveness:
Let’s not forget the cost factor. Compared to traditional advertising, blogging is incredibly cost-effective. Content marketing generally costs about 62% less than traditional marketing but generates approximately 3 times as many leads. That’s a wise investment for any business looking to maximize its marketing budget.
The Importance of Blogs for Small Businesses
Small businesses with active blogs see 126% more lead growth than those without blogs.
For small businesses, blogs are like a secret weapon in the digital world! They offer a fantastic way to connect with your audience, showcase your expertise, and boost your online visibility—all on a budget. By sharing valuable content, you can attract more visitors to your website, build trust with potential customers, and position yourself as an authority in your field. Plus, with regular blogging, you can improve your search engine rankings and engage with your audience meaningfully.
So, if you’re a small business owner looking to make a big impact, embracing blogging can be a game-changer for your growth and success.
Blogging FAQs
Just to be sure that all of your questions are answered, we’ll check all the boxes below. Here are the most common questions from people just like you looking into the expansive world of blogging:
Which type of blogs make the most money?
Blogs focusing on affiliate marketing and business niches tend to make the most money. These often include personal finance blogs, fashion and beauty blogs, and technology blogs. They earn through affiliate links, sponsored content, and ads, leveraging high traffic and targeted audiences to boost revenue.
What kind of blogs are trending?
Currently, lifestyle blogs and video blogs (or vlogs) are super trendy. People love content that blends personal experiences with practical advice, whether it’s about daily routines, home decor, or travel. Vlogs, especially on platforms like YouTube, are also soaring in popularity due to their engaging, visual format.
What is the most popular blog format?
The most popular blog format is listicles, those catchy “Top 10” or “Best of” articles. They’re popular because they’re easy to read, highly shareable, and provide quick, valuable insights on a specific topic.
What’s the difference between a personal blog and a lifestyle blog?
A personal blog is all about the blogger’s individual experiences and personal stories, often reflecting their thoughts and daily life. In contrast, a lifestyle blog covers broader topics related to living well, such as home decor, fashion, and health, often with tips and advice that appeal to a broader audience.
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