Why are Blogs Written in a Conversational Tone?

Have you ever noticed how blogs written in a conversational tone feel like the writer meant the blog post for you? The information shared feels like catching up with a close friend, and it is designed to read that way. Simple words, casual language, and a personal touch make the conversation engaging and relatable.

That’s the beauty of writing conversationally! 

Today, we’re exploring why this approach works wonders for your posts. If you are a beginner blogger sharing personal experiences or simplifying complex topics, a conversational style helps you connect deeply.

So, if you are ready to make your words resonate like never before, keep reading, my friend!

First, What is “Tone?”

Let’s break down what “tone” means in writing. It’s the mood or vibe your words create, setting the stage for how readers connect with your content.

Choosing simple words and shorter sentences keeps things clear and relatable, just like in everyday conversation.

Whether in a casual chat or a more formal discussion, your tone shapes how your message is received. It’s the number one rule for engaging your audience as you make your content feel like a friendly conversation rather than a lecture.

What is the Best Writing Style And Tone for Blogs?

When writing most blogs, the best approaches are a conversational tone and a personal writing style.

You would never call a friend and talk like you were reading a textbook, right? You use short sentences, simple language, and maybe even throw in some contractions to keep things natural and easy to understand.

“Personality in writing is the secret sauce that makes content memorable. It’s what turns a good piece into something readers can’t forget.” 

– Ann Handley, Chief Content Officer at MarketingProfs.

Unlike academic papers or formal business writing, which can feel distant and rigid, a conversational blog post feels like a genuine conversation. You can share personal experiences, use the second person to address your audience directly, and adapt your tone to match the subject matter.

This personal touch captures your audience’s attention and makes your content more relatable to people searching for real, practical information online. Plus, it’s a great way to boost your blog’s visibility on search engines and encourage a personal connection through social media posts and landing pages.

The Benefits of a Conversational Writing Style

Now that we’ve discovered that conversational writing is best for bloggers, let’s go a bit further into the “why” of it all.

Engage Your Target Audience with a Conversational Blog Post

As I have said, a conversational tone speaks directly to your niche’s readers, making them feel like they’re having a friendly chat with a knowledgeable friend. This makes them more likely to engage with comments and shares.

It Enhances Reader Connection

“Writing conversationally is about connecting with your audience on a human level. It’s not just about conveying information but also about creating a meaningful dialogue.” 

– Neil Patel, Digital Marketing Influencer.

By using contractions and a casual tone, you can create that desired personal connection with your audience and encourage them to relate to your content on a deeper level.

A Conversational Tone Improves Readability

Shorter sentences and simpler sentence structures ensure your message is clear and easy to grasp. This approach is perfect for readers unfamiliar with complex grammar rules or technical terms, as well as for those who read all day in their careers and just want someone to break it down simply.

It Boosts Accessibility

Avoiding long, convoluted sentences and complex words helps you reach a broader audience age and demographic, including those who may not have a background in the subject matter.

It Makes Your Content Approachable

Unlike formal academic papers or news articles, a conversational style allows you to explain complex ideas more easily, breaking down barriers and fostering understanding. I call it “give it to me straight, doc.” 

A Friendly Tone Increases Engagement

If you’ve been looking for the secret to more engagement, you’ve found it! Sharing personal experiences and using a conversational tone keeps readers hooked, encouraging them to interact with your content through comments and social media shares.

This Writing Style Enhances SEO

Every blogger should know the importance of SEO. Writing in a conversational tone naturally incorporates keywords and phrases that resonate with your audience and improve your blog’s visibility on search engines like Google.

Listen, It Builds Trust and Authority

By sounding approachable and authentic, you establish yourself as a reliable source of information (the expert!) and build trust with your readers over time.

How to Write in a Conversational Tone

1 | Forget (Almost) Everything You Were Taught About Writing

“Breaking the rules in writing can lead to innovation and creativity.”

– Brian Clark, Founder of Copyblogger.

That’s right– It’s the moment you’ve been waiting for since you were a kid. It’s time to leave those old-school rules behind!

Here are some of the writing rules that were taught to you in English class that don’t apply to conversation content as a blogger:

• Formal Language
• Avoiding Personal Pronouns
• Complex Sentence Structure
• Eliminating Colloquialisms
• Strict Grammar Rules
• Avoiding Emotion

Writing conversationally is about breaking free from the constraints of formal writing and letting your personality shine through. The following tips for writing in a conversational tone will dive deeper into some of these rules bloggers break.

2 | Use Contractions

Writing in a conversational tone also means using contractions to make your writing sound natural and friendly. Instead of saying “do not” or “will not,” you can say “don’t” and “won’t.”

These contractions mimic how we speak in everyday conversations, making it easier for your readers to connect with your message. It’s like talking to a friend, casual, approachable, and easy to understand.

So, don’t hesitate to sprinkle contractions throughout your writing to give it that authentic conversational vibe!

3 | Write in First-Person or Second-Person Active Voice

First-person involves using “I” or “we,” making your writing feel personal and engaging by sharing your own experiences. For example, instead of saying, “The research shows,” say, “I found in my research.”

Second-person active voice directly addresses your readers with “you,” creating a direct connection and inviting them into the conversation. For instance, instead of saying, “One should consider,” say, “You should consider.”

4 | You Don’t Always Need Proper Grammar

While grammar is important, sometimes expressing personality overrules the typical grammar do’s and don’ts.

(Shhhhhh…Don’t tell your English teacher!)

The tips below help your writing feel more like a friendly conversation, where rules take a back seat to express yourself naturally.

Here are six ways you can break the grammar rules to make your writing more conversational and personal:

• Using Fragments: Short phrases or even single words. Like this.
• Starting Sentences with “And” or “But”: It’s okay in casual writing.
• Ending Sentences with Prepositions: Sometimes, that’s just easier to do.
• Using Contractions: As we’ve mentioned, instead of “do not,” use “don’t.”
• Starting Sentences with Conjunctions: And it can help with flow.
• Ending Sentences with Ellipses: To create a sense of trailing off.

5 | Write to Someone Specific

Imagine you know a friend or a reader who represents your audience. Pretend you’re having a chat with them over your favorite beverage.

Here are some questions to help you picture that imaginary audience member:

• What are their interests or hobbies?
• What challenges do they face?
• How old are they, and what stage of life are they in?
• What do they want to learn or gain from reading your blog?
• How can your blog help them in their daily life?

6 | Read Conversational Writing

You get a feel for how people naturally talk and connect online when you read blogs, articles, or social media posts with a chatty, friendly vibe. Notice how they use everyday language, share personal stories, and address the reader directly.

By soaking up these examples, you’ll start to pick up on the rhythm and style of conversational writing. It’s like learning to speak a new language—practice makes perfect! So, next time you’re browsing the web, pay attention to how others write conversationally and let it inspire your own blogging style.

7 | Don’t Necessarily Write Like You Speak

While it’s great to sound natural and friendly, remember that blogging isn’t a real convo with a friend. You also want to keep it professional and clear.

Here are some examples of speaking language that might not be right for a blog:

• Slang and Jargon: Using too much slang or technical jargon can confuse your readers.
• Overly Casual Tone: Avoid being too laid-back or using excessive colloquialisms that might not fit your audience.
• Informal Greetings: Skip overly casual greetings like “Hey, what’s up?” unless it suits your blog’s style.
• Rambling or Tangents: Stay focused—blogs should be concise and to the point.
• Excessive Emojis or Abbreviations: Emojis and abbreviations can be fun, but use them sparingly and only if they fit your blog’s tone.
• Inappropriate Humor or Tone: Be mindful of humor that might not translate well or could offend your readers.

The Exception to the Rule: What Blogs Shouldn’t be Written in a Conversational Style?

While a conversational tone works wonders for most blogs, there are times when a more formal approach is better suited.

So, just to be safe, keep these instances in mind and remember that not all writing works with a conversational style:

• Technical Blogs
• Professional Blogs
• Academic Blogs
• Corporate Blogs
• Official Statements

Frequently Asked Questions

What is a conversational tone in blogging?

A conversational tone in blogging means just what it sounds like: writing how you speak in real life, using casual language, contractions, and simple sentences. It feels like you’re talking to your best friend, making your content more relatable, engaging, and easy to understand.

Why should I write blog posts in a conversational tone?

Writing in a conversational tone helps you connect with your audience personally. It builds trust, improves readability, and encourages people to stay longer on your site. And after all, that is why we writers write! Plus, search engines love content that feels natural and keeps readers engaged. – Win, win!

Does a conversational tone improve SEO?

Yes, or I would not recommend it! A conversational tone often includes the same keywords and phrases your audience is already searching for. It also boosts time on page and reduces bounce rate, both of which are great signals to search engines like Google.

Can I still sound professional while writing conversationally?

Absolutely, you can. Conversational doesn’t mean sloppy. You can be warm, approachable, and professional at the same time. It’s about finding the right balance that fits your brand voice while staying clear and helpful.

Is conversational writing appropriate for all blogs?

Well, not always. While a more formal tone is great for lifestyle, personal development, and small business blogs, more technical or academic blogs may require it. The key is matching your tone to your audience’s expectations and subject matter.

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📚The Ultimate Guide to Beginner Blogging: https://a.co/d/5iKECqD

📚Adventures with Gigi Pop: Let’s go to the Lakehouse – https://a.co/d/0enzgQFc